Coca~cola in Japanese home giving away swag & coupons 4 REAL Coke!

by **Event Status** Tue Sep 08, 2009 9:19 pm

PlayStation Home denizens: ready to look at some exciting new advertising content? In Japan, Coca-Cola has announced its intent to place Coke vending machines inside the virtual world, which will distribute avatar items and presents, no doubt all emblazoned with Coke logos -- so you can become the ad. The machines will also dispense digital coupons that can be used at real-life vending machines.

Coca-Cola is also opening a "Georgia Break Station" (named for its Georgia brand of canned coffee), where players will be able to ... uh, sit, or stand around, or whatever happens in Home, but in a different-looking environment.

http://www.joystiq.com/2009/09/07/coca-cola-comes-home-in-japan/

Don't be surprised if you start seeing Coca Cola branded vending machines in Home shortly. Sony's virtual world along with the latest PlayStation hardware feature heavily in Coca Cola Systems' latest campaign for the Georgia series of canned coffee.

Coca Cola Systems will kick off its New Georgia Catalogue campaign on Monday. From that day, through December 15, Georgia canned beverages and various other drinks will contain a seal with a 16 digit code. Input this code into the campaign website, and you could win some sweet prizes. Up for grabs are 1,000 PlayStation 3 slim systems, 2,000 PSP-3000 systems, and 500 PSP go systems.

Also part of the campaign are some tie-ins with Home. Home Square will have Coca Cola brand vending machines distributing original avatar items and presents, along with "C-pons," digital coupons that can be used to get drinks from real vending machines.

Home will also be home to a special Georgia Break Station for a limited time. I'm not sure what you can do here, but it looks somewhat like a bar, which could help out with the illusion that the person you're hitting on is actually a girl (he's not!).

http://www.andriasang.com/e/blog/2009/09/06/coca_cola_home/